According to their own website, http://therepresentationproject.org/:
Jennifer Siebel Newsom’s film, Miss Representation, premiered to great acclaim at the Sundance Film Festival in January 2011. In response to overwhelming public demand for ongoing education and social action in support of the message of the film, Newsom founded MissRepresentation.org in April 2011. A 501(c)3 non-profit organization, MissRepresentation.org continued to highlight and challenge the limiting depictions of women in the media and our larger culture, engaging millions of people along the way.
To stay informed, follow the writer, director and producer, Jen Siebel Newsom, on Twitter.