This is great stuff. I was just talking to the class about how much easier it is to remember things when you have the background knowledge. This really extrapolates on that and explains how background knowledge is also linked to creativity. It seems that the more I learn about memory and learning, the more I find creativity right there with it.
This also is a great defense of the liberal educators’ curriculum and schools spending time and money on arts, music, elective classes and outside of the classroom activities.
Plus, I’m sure some students will find the business angle interesting.